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Thursday, February 7, 2013

VEVO’s Certified Award for Videos with 100 Million Views

image from Billboard.biz

Originally posted 7/11/12. Updated 2/6/13.

VEVO – the company which has made its existence off official music video posts on YouTube – announced a new award on July 11, 2012. The Vevo Certified award is given to videos which have garnered 100 million views. As stated at vevo.com, “VEVO’s video view counts represent the only official metric across the digital landscape, including online and mobile views as well as those of syndication partner sites like AOL, Facebook, Yahoo! Music, and YouTube.” Here’s the top 20:


VEVO: The Top 20 Most Watched Videos of All Time

1. Justin Bieber with Ludacris “Baby” (2010)
2. Jennifer Lopez with Pitbull “On the Floor” (2011)
3. Eminem with Rihanna “Love the Way You Lie” (2010)
4. LMFAO with Lauren Bennett & GoonRock “Party Rock Anthem” (2011)
5. Shakira with Freshlyground…Waka Waka (This Time for Africa)” (2010)
6. Lady Gaga “Bad Romance” (2009)
7. Don Omar with Lucenzo “Danza Kuduro” (2011)
8. Carly Rae Jepsen “Call Me Maybe” (2012)
9. Eminem “Not Afraid” (2010)
10. Pitbull “Rain Over Me” (2011)

11. Adele “Rolling in the Deep” (2010)
12. Justin Bieber “Never Say Never” (2010)
13. Katy Perry “Firework” (2010)
14. One Direction “What Makes You Beautiful” (2011)
15. Miley Cyrus “Party in the U.S.A.” (2009)
16. Justin Bieber “One Time” (2009)
17. Nicki Minaj “Super Bass” (2011)
18. Rihanna “What’s My Name?” (2010)
19. Pitbull “Give Me Everything” (2011)
20. Rihanna “Only Girl in the World” (2010)


The dominance of videos from just the last couple years plays out throughout the list. Of the 140 videos which have reached the 100 million mark, only 32 were pre-2009 songs. Only two videos on the list date to the 20th century – Michael Jackson’s “Thriller” (1983) and Guns N’ Roses “November Rain” (1992).

Also apparent from the list is the predominance of certain artists. Justin Bieber places two videos in the top ten and 13 on total list. Other artists with multiple video as either a lead or support artist include Rihanna (11), Beyonce (7), Black Eyed Peas (7), Eminem (7), Lady Gaga (7), Lil Wayne (7), Katy Perry (7), Chris Brown (6), David Guetta (6), Nicki Minaj (6), LMFAO (5), Pitbull (5), and Shakira (5). Those artists alone comprise half the list.

Interestingly, the VEVO list serves neither as a true indicator of the most celebrated videos of all time or even the biggest hits of the 21st century. Only 21 of the videos also rank in the DMDB list of the best songs of the 21st century. The difference between the VEVO list and the DMDB’s list of the 100 videos of all time is even more staggering. The latter, which aggregates 56 best-of-all-time video lists as well as 20 potential video awards, includes only three songs from the VEVO list: “Thriller,” “November Rain,” and Beyonce’s “Single Ladies (Put a Ring on It).”


Here’s the full list of songs with more than 100 million views:
  • Adele “Rolling in the Deep” (2010)
  • Adele “Someone Like You (2011)
  • Adele “Set Fire to the Rain” (2011) *
  • Akon with Kardinal Offishall & Colby O’Donis “Beautiful” (2008)
  • Beyoncé “Single Ladies (Put a Ring on It)” (2008)

    Single Ladies (Put a Ring on It)

  • Beyoncé “If I Were a Boy” (2008)
  • Beyoncé “Halo” (2008)
  • Beyoncé “Run the World (Girls) (2011)
  • Beyoncé “The Best Thing I Never Had (2011)
  • Justin Bieber “One Time” (2009)
  • Justin Bieber “One Less Lonely Girl” (2009)
  • Justin Bieber “Love Me” (2009)
  • Justin Bieber with Ludacris “Baby” (2010)

    Baby

  • Justin Bieber “Never Let You Go” (2010)
  • Justin Bieber with Usher “Somebody to Love” (2010)
  • Justin Bieber with Jaden Smith “Never Say Never” (2010)
  • Justin Bieber “Mistletoe” (2011)
  • Justin Bieber “Boyfriend” (2012)
  • Justin Bieber with Big Sean “As Long As You Love Me” (2012)
  • Justin Bieber with Nicki Minaj “Beauty and a Beat” (2012)
  • Black Eyed Peas “Pump It” (2005)
  • Black Eyed Peas “My Humps” (2005)
  • Black Eyed Peas “Boom Boom Pow” (2009)
  • Black Eyed Peas “I Gotta Feeling” (2009)
  • Black Eyed Peas “Meet Me Halfway (2009)
  • Black Eyed Peas “The Time (Dirty Bit)” (2010)
  • Black Eyed Peas “Just Can’t Get Enough” (2011)
  • B.o.B. with Bruno Mars “Nothin’ on You” (2010) *
  • B.o.B. with Hayley Williams “Airplanes” (2010) *
  • Bon Jovi “It’s My Life” (2000)

    It’s My Life

  • Chris Brown with T-Pain “Kiss Kiss” (2007)
  • Chris Brown “With You” (2007)
  • Chris Brown “Yeah 3X” (2010)
  • Chris Brown with Lil Wayne & Busta Rhymes “Look at Me Now” (2011)
  • Chris Brown with Justin Bieber “Next 2 U” (2011)
  • Coldplay “Viva La Vida” (2008)
  • Coldplay “Paradise” (2011)
  • Taio Cruz “Dynamite” (2010)
  • Miley Cyrus “7 Things” (2008)
  • Miley Cyrus “The Climb” (2009) *
  • Miley Cyrus “Party in the U.S.A.” (2009)
  • Miley Cyrus “Can’t Be Tamed” (2010)
  • Diddy – Dirty Money with Skylar Grey “Coming Home” (2010)
  • Celine Dion “My Heart Will Go On” (1997) *
  • Dr. Dre with Eminem & Skylar Grey “I Need a Doctor” (2011)
  • Eminem “Like Toy Soldiers” (2004)
  • Eminem “When I’m Gone” (2005)
  • Eminem “Beautiful” (2009)
  • Eminem “Not Afraid” (2010)

    Not Afraid

  • Eminem with Rihanna “Love the Way You Lie” (2010)
  • Eminem with Lil Wayne “No Love” (2010)
  • 50 Cent “In Da Club” (2002)
  • Flo Rida “Good Feeling” (2011) *
  • Foster the People “Pumped Up Kicks” (2010)
  • Selena Gomez & the Scene “Naturally” (2010)
  • Selena Gomez & the Scene “A Year without Rain” (2010)
  • Selena Gomez & the Scene “Who Says’ (2011)
  • Selena Gomez & the Scene “Love You Like a Love Song” (2011)
  • Gotye with Kimbra “Somebody That I Used to Know” (2011) *
  • David Guetta with Flo Rida & Nicki Minaj “Where Them Girls At” (2011)
  • David Guetta with Taio Cruz & Ludacris “Little Bad Girl” (2011)
  • David Guetta with Sia “Titanium” (2011)
  • David Guetta with Nicki Minaj “Turn Me On” (2011)
  • David Guetta with Usher “Without You” (2011)
  • David Guetta with Sia “She Wolf (Falling to Pieces)” (2012)
  • Guns N’ Roses “November Rain” (1991)

    November Rain

  • Gym Class Heroes with Adam Levine “Stereo Hearts” (2011) *
  • Whitney Houston “I Will Always Love You” (1992) *
  • Enrique Iglesias with Pitbull “I Like It” (2010)
  • Jessie J with B.o.B. “Price Tag” (2011)
  • Jessie J “Domino” (2011)
  • Michael Jackson “Thriller” (1983)

    Thriller

  • Jay-Z with Alicia Keys “Empire State of Mind” (2009) *
  • Carly Rae Jepsen “Call Me Maybe” (2012)

    Call Me Maybe

  • Jeremih with 50 Cent “Down on Me” (2010)
  • Ke$ha “Tik Tok” (2009)
  • Alicia Keys “No One” (2007)
  • Sean Kingston with Justin Bieber “Eenie Meenie” (2010)
  • Lady Gaga with Colby O’Donis (2008)
  • Lady Gaga “Poker Face” (2008)
  • Lady Gaga “Bad Romance” (2009)

    Bad Romance

  • Lady Gaga “Alejandro’ (2009)
  • Lady Gaga with Beyoncé “Telephone” (2009)
  • Lady Gaga “Born This Way” (2011)
  • Lady Gaga “Judas” (2011)
  • Avril Lavigne “Girlfriend” (2007)
  • Avril Lavigne “When You’re Gone” (2007)
  • Avril Lavigne “What the Hell” (2011)
  • Avril Lavigne “Wish You Were Here” (2011)
  • Led Zeppelin “Stairway to Heaven” (1971) *
  • Leona Lewis “Bleeding Love” (2007)
  • Lil Wayne with Static Major “Lollipop” (2008)
  • Lil Wayne with Eminem “Drop the World” (2010)
  • Lil Wayne with Bruno Mars “Mirror” (2011)
  • LMFAO with Lil’ Jon “Shots” (2009)
  • LMFAO with Lauren Bennett & GoonRock “Party Rock Anthem” (2011)

    Party Rock Anthem

  • LMFAO with Natalia Kills “Champagne Showers” (2011)
  • LMFAO “Sexy and I Know It” (2011)
  • LMFAO “Sorry for Party Rocking” (2012)
  • Jennifer Lopez with Pitbull “On the Floor” (2011)
  • Jennifer Lopez with Lil Wayne “I’m into You” (2011)
  • Jennifer Lopez with Pitbull “Dance Again” (2012)
  • Maroon 5 “Misery” (2010)
  • Maroon 5 with Christina Aguilera “Moves Like Jagger” (2011)
  • Maroon 5 “One More Night” (2012)
  • Bruno Mars “Just the Way You Are (Amazing)” (2010) *
  • Bruno Mars “Grenade” (2010) *
  • Bruno Mars “The Lazy Song” (2010) *
  • Nicki Minaj “Super Bass” (2011)
  • Nicki Minaj “Starships” (2012)
  • Jason Mraz “I’m Yours” (2008) *
  • Nelly “Just a Dream” (2010)
  • Don Omar with Lucenzo “Danza Kuduro” (2011)

    Danza Kuduro

  • Don Omar “Taboo” (2011)
  • One Direction “What Makes You Beautiful” (2011)
  • One Direction “One Thing” (2012)
  • One Direction “Live While We’re Young” (2012)
  • Katy Perry “Teenage Dream” (2010)
  • Katy Perry “Firework” (2010)
  • Katy Perry with Kanye West “E.T.” (2011)
  • Katy Perry “Last Friday Night (T.G.I.F.) (2011)
  • Katy Perry “The One That Got Away “(2011)
  • Katy Perry “Part of Me” (2012)
  • Katy Perry “Wide Awake” (2012)
  • Pitbull with T-Pain “Hey Baby (Drop It to the Floor)” (2010)
  • Pitbull with Ne-Yo, Afrojack, & Nayer “Give Me Everything” (2011)
  • Pitbull with Chris Brown “International Love” (2011)
  • Pitbull with Marc Anthony “Rain Over Me” (2011)
  • Psy “Gangnam Style” (2012) *

    Gangnam Style, most watched video of all-time with one billion views but not VEVO certified

  • Rihanna “Unfaithful” (2006)
  • Rihanna “Don’t Stop the Music” (2007)
  • Rihanna “Rude Boy” (2010)
  • Rihanna “Only Girl in the World” (2010)
  • Rihanna with Drake “What’s My Name?” (2010)
  • Rihanna “California King Bed” (2011)
  • Rihanna “Man Down” (2011)
  • Rihanna with Calvin Harris “We Found Love” (2011)
  • Rihanna “Where Have You Been” (2011)
  • Rihanna “Diamonds” (2012)
  • Jay Sean with Lil Wayne “Down” (2009)
  • Shakira “Whenever Wherever” (2001)
  • Shakira with Wyclef Jean “Hips Don’t Lie” (2006)
  • Shakira with Freshlyground “Waka Waka (This Time for Africa)” (2010)

    Waka Waka

  • Shakira with El Cata “Loca” (2010)
  • Shakira with Pitbull “Rabiosa” (2011)
  • Soulja Boy Tell’Em “Crank That (Soulja Boy)” (2007)
  • Britney Spears with Nicki Minaj & Ke$ha “Till the World Ends” (2011)
  • Britney Spears “I Wanna Go” (2011)
  • Taylor Swift “Love Story (2008)
  • Taylor Swift “You Belong with Me” (2008)
  • Taylor Swift “Mine” (2010)
  • Taylor Swift “We Are Never Ever Getting Back Together” (2012)
  • System of a Down “Chop Suey” (2001)
  • Timbaland with Doe & Keri Hilson “The Way I Are” (2007)
  • Will.i.am. with Britney Spears “Scream & Shout” (2012)
  • Wisin & Yandel with Jennifer Lopez “Follow the Leader” (2012)

* These songs have not been certified by Vevo, but have at least 100 million views on YouTube.


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